Here’s Which Luxury Brand Has The Highest Resale Potential in 2019

Here’s Which Luxury Brand Has The Highest Resale Potential in 2019  

Making a luxury purchase is not something that usually comes without some research and reflection, and with good reason. Parting with your hard-earned cash in such a monumental way is a big deal and it pays to know what you’re getting, both in appreciation value and in recent years, resale value. The luxury resale market is one that has exploded in popularity in recent years with sites like TheRealReal experiencing major growth (the company filed for a $100 million IPO back in June) as a result. The RealReal is undoubtedly the leading retailer in the luxury consignment space online. Each year it produces a resale report which tracks what brands have piqued the interest of consumers looking to buy into the market. And there’s a new reigning champion for 2019. According to the Luxury Resale Report 2019, Gucci is the most searched brand from the past 12 months, with a 78% increase in searches. Perhaps unsurprisingly, it’s the 18-34 year old market that’s driving the interest. The report also notes that the brand acts as a gateway for streetwear consumers to buy into luxury. Balenciaga had the strongest annual growth, recording a 102% increase in demand, landing it in the top 10 most searched brands for the year. Dior, Louis Vuitton, Chanel and Fendi all performed well, too.